Welcome to episode 9 of Construction Marketing Podcast where I share some advice, hints and tips around the latest Google algorithm update which is focused on providing its users with mobile friendly sites in search results pages.
Basically, mobile friendly sites will see a boost in rankings and non-mobile friendly sites will see pages demoted from search results on a mobile.
So have a listen and hopefully it will provide you with enough info to put a plan of action together if you don’t have a mobile friendly site and if you do – then to watch the numbers grow in Analytics.
You can also listen to the podcast below (click on play) or by subscribing via iTunes.
In this episode I’m sharing with you web savvy marketers 10 things you should be measuring on your construction business website using Google Analytics and what sort of questions you should be looking to answer to inform you of your online marketing successes.
Depending on the content on your website and if you’re a manufacturer or a contractor then what you measure will vary but I’ve tried to share as many ideas as possible.