Website Design

Episode 9 – Google Mobile Friendly Algorithm Update – Should You Care?

IMG_2672Welcome to episode 9 of Construction Marketing Podcast where I share some advice, hints and tips around the latest Google algorithm update which is focused on providing its users with mobile friendly sites in search results pages.

Basically, mobile friendly sites will see a boost in rankings and non-mobile friendly sites will see pages demoted from search results on a mobile.

So have a listen and hopefully it will provide you with enough info to put a plan of action together if you don’t have a mobile friendly site and if you do – then to watch the numbers grow in Analytics.

You can also listen to the podcast below (click on play) or by subscribing via iTunes.

Enjoy!

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Episode 8 – Full Stack Marketing Toolkit for Construction Marketers with Craig Sewell

craig-sewell-construction-marketerIn episode 8 of Construction Marketing Podcast I’m joined by Craig Sewell who is Brand and Marketing Director for Cubicle Centre. I’ve been following Craig for a while on Twitter and first met him at an event last year called Measurefest where we both shared some great insight into the world of marketing in construction whilst sipping on a beer or two.

We both share very similar interests in digital marketing and I know Craig is very much an early adopter of technology in marketing as well as getting involved in the BIM community. Craig has also presented at BIM Show Live at shares a lot of knowledge in the area of BIM from a manufacturers point of view. Craig has been there and done that! I secretly love Craig. He’s my kinda, no-nonsense marketer.

More recently, Craig has just built his own website using WordPress and featuring on his website is a wonderful resource which he has called “Full Stack Marketing Toolkit“. So I decided to speak to Craig about this toolkit and how it’s helped him create his own website and re-develop the company website. He shares some wonderful advice on using such tools to help understand your website, monitor competitor activity as well as streamlining internal processes.

You can reach Craig via Twitter here.

You can also listen to the podcast below (click on play) or by subscribing via iTunes. Continue Reading